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Design a new brand for Morning Brew that allows its visual identity to resonate with a larger readership, and implement the new brand in a new design for their daily newsletter.
A refreshed, clean, modern, and more accessible visual brand to help the newsletter grow in readership and in reach.
Morning Brew reached-out to Paradigm through the Next Gen Community. They chose to work with us because of our experience with growing ventures, brand expertise, and knowledge of the target market.
Morning Brew’s old logo was under fire for more prominently representing one gender. The business not only needed a more modern brand, they needed one that would resonate with a larger, more diverse readership. Starting with precedent research and brand mood boards, we worked to design a new visual identity for the email newsletter that would be more scalable, more modern, and would better reflect the values of Morning Brew’s target audience.
Brand mood boards
Lo-fidelity identity ideation
Digital identity ideation
In-progress Newsletter redesign
We delivered a redesigned visual identity for Morning Brew that made it more accessible and implemented the new brand in a new daily newsletter design and a series of digital ads that helped the business gain more readers and grow in influence. Our brand styleguide can be used in any future situation to help Morning Brew’s team design more unified content to further the business’ mission and goals.
Final brand mark
Brand styleguide
Final newsletter design
In-progress Newsletter redesign
With our help, Morning Brew was able to grow their readership to nearly 1 million in the span of just 1 year. Now, they’re continuing their work and expanding their brand by developing new newsletters for specific topic areas and audiences.
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